Monday, May 7, 2007

Some rumors...

1- When a couple of days ago Steve Jobs posted his open letter on Apple's future environmental practices, he mentioned that Apple's line of computers will be switching from mercury-based LCD displays to LED backlit displays within the next year or two:
We plan to introduce our first Macs with LED backlight technology in 2007....Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008....Apple plans to reduce and eventually eliminate the use of mercury by transitioning to LED backlighting for all displays when technically and economically feasible.

And, according to a recent AppleInsider report, the first computers to sport these new displays will be the MacBook's and MacBook Pro's. This makes sense, because apart from being more environmentally friendly, the LED displays will have reduced power consumption, enabling notebook batteries to last longer per charge.

2- iPhone to ship between June 15th and July 15th. As a leaked memo reveals, AT&T pressures its employees not to take vacations during the month between June and July 15th, to be ready for the "biggest selling period we have seen in a few years" caused by the iPhone. So I guess Steve Jobs won't be saying "shipping today" when he delivers his WWDC keynote on June 11th...

3- Finally, ThinkSecret seeks to redeem itself from a lack of substantial rumors during the past couple of months by announcing an "unconfirmed" yet "partially plausible" report from "unproven sources" suggest that Apple may unveil an iPod update as soon as tomorrow. Of course though, " this information has yet to be confirmed by other sources at this time." So basically, tomorrow's a Tuesday, which is when Apple usually announced products, and ThinkSecret really wants new iPods, so they just wrote about it! No but really, I think a new iPod would be cool to have this early (especially with iPhone-like touch controls), but I think this would distract people too much from the iPhone and reduce the "special cool" factor from it as well.

Sunday, May 6, 2007

Good old advertising...

It seems to me that wherever I go nowadays I hear something about advertising. First, Google plunks down $3.1 billion (twice as much as they did for YouTube) to buy DoubleClick, that annoying little company that provides 80% of all the banner ads you see on the internet and that tracks your browsing habits with a nifty little cookie. Then Microsoft, of all companies, complains about the monopolistic advantages this would give Google:
"This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online."

Since when does Microsoft complain about lack of competition? As far as I know, Microsoft's still facing multiple lawsuits over monopolistic practices in the EU. Next Yahoo's just announced its purchase of Right Media (another online ad company) in retaliation to Google. But wait, this saga's not over yet! Microsoft has apparently decided to be a hypocrite all the way, and is currently in talks to buy Yahoo! !! Because that wouldn't be monopolistic at all, right Bill?

Who wouldn't want to be rewarded with an iPod?

Apple's Corporate Gifting and Rewards Program allows companies to reward their best workers with goodies like MacBooks, iPods, and iTunes gift Cards. Apple is giving special pricing on orders of 50 items or more, as an incentive to buy more. The deals are made individually per client by calling or e-mailing Apple to set up a deal. Companies have the option of engraving their own logo on the back of the iPod, and preloading audio tracks with such things as training talks, product overviews, and speeches. It's a smart move by Apple, and a smart move by the company that orders the deal. You can imagine how well synchronized a company would be if it's members are listening to the same training track, or product information track, before talking to the customers. Plus, of course, it has the benefit of employee loyalty and increased efficiency, because they'll want more rewards.
If you're interested, check out Apple's site on corporate gifting by clicking here: